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Emotions and Marketing
Customers think with both their rational and emotional brains. Studies show that when we buy, it’s for emotional reasons.
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4 signs your marketing is not connecting (and selling for you!)
How to sell more and improve your marketing strategy without spending a sack of cash.
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Demystifying China's leadership culture
By the time Dave took up his post as the Shanghai branch’s General Manager, he had done his homework on Confucian leader...
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Autism: Coping with Change - The Anchor Point Strategy
How does change effect autistic individuals, why are predictable routines so important & what can we do to help?
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