Oct 30, 2020 in Business Coaching
Benefits of Experience Marketing – Healthcare case
This article was published in an argentine medical magazine. The Experience Marketing can be implemented in every sector, I share the health case because this industry is very reluctant to marketing, and I had very good results implementing this philosoph
How do I fix a marriage after cheating??
My husband of 5 years has cheated on me. I'm heartbroken. Can I fix our marriage?? Is there hope for us?? Will things get better? Please help
We both have insecurities and trust issues due to past relationships... So, there's the back and forth accusations, yelling, name calling, etc. We are both extremely jealous and have no communication skills. We love each other but sometimes Love isn't enough to make someone understand that you aren't going to hurt them. How can we help each other overcome these issues?
Am I over reacting? Am I the one in the wrong no him
Ok I've been with my boyfriend for 3 years now and he denied cheating on me but everything points to the opposite he's gone to spend the night with his baby moma and her kids in a hotel he rated me put to her when I called the cops on her for her vandalizing my car he would defend her when I would bring thing up about her and he has a video of her playing with her self am I wrong for being mad?
Idk what to do
My boyfriend and I have been fighting because he found some old messages that I had when we started going out, the messages are not bad the conversations where just like hi and bye kind of thing but because I told him I wasn't talking to anyone he's mad but da whole time he was still hanging out with his baby momma behind my back and he would delete all his messages to her so I wouldn't see them
Lost and confused at a crossroads
My boyfriend and I have been together for seven years now. We have had a very tumultuous relationship both of us have hurt each other very much on each parts. But he’s done a lot more wrong it has no accountability. But my question is how do you handle it because anytime I try to talk to him about anything he automatically yells at me, deflects, accuse me of cheating. How do you go about handling
How can I get my teen to confide in me
I've been trying to get my son to confide in me about why he is feeling so depressed. He is 15 years old and a very good teen but have no idea why he is so withdrawn and quiet. Please help me I cant bear to see him like this
What do I do?
I'm not sure what to do. Recently separated mom with 2 young girls and pregnant with my 3rd.
I took my son's Ipad away because I'm at my wit's end with him.
He is so addicted and doesn’t want to do anything else. Can anyone tell me whether I did the right thing or am I being too harsh?
It's 3 y I divorced and we have shared custody of 2 lovely kids. Any advice on how to make them understand that divorced parents is ok?
What should I do?
My son is acting out in school and giving people the middle finger and running around and hitting when he is restrained and he also has speech apraxia and may have ADHD
The customer experience when consuming a product or service is a source of emotions with a high weight in the purchase decision.
If the experience is memorable, he or she will become a loyal customer and promoter of your brand. There is no advertising or promotion that can replace this effect.
This is very important in health sector services. The patient does not have the necessary knowledge to assess whether the procedure performed is correct, in principle it is based on the results. But for the same results, assuming that most professionals heal their patients or solve their problems, what motivates the patient to choose one professional or institution over another? Provide a pleasant health experience
The quality and effectiveness of the service provided have become a commodity, most institutions and medical professionals offer the same. Competitive advantages today are built by providing the patient with a memorable experience. It is the “How” the service is delivered that makes the difference.
Experience Marketing works on the value management of the offer (product or service) through emotional experiences of the consumer in the communication and the consumption. It not only includes advertising and promotion, but also how the service is provided.
Communication pieces are designed to represent the true identity of the company, and each point of contact with the consumer is optimized to avoid disappointment.
Advertising pieces should appeal to the consumer's needs and feelings, without creating false expectations. They must highlight the competitive advantages of the medical professional or institution, without transmitting the wrong message. Promote their health benefits in a clear way.
How the client interacts with the healthcare entity, at each stage of the process, has strong influence on their experience. In each contact with the company, the patient has an experience that feed the building of the company image, which she or he then shares with acquaintances.
This tool is adapted to each specialty and each professional, enhancing their strengths. Build an identity of your company that is difficult to copy, becoming a competitive advantage.
In addition, the consumer is willing to pay more for a good experience, avoiding a price war, protecting their profitability.