The customer experience when consuming a product or service is a source of emotions with a high weight in the purchase decision.
If the experience is memorable, he or she will become a loyal customer and promoter of your brand. There is no advertising or promotion that can replace this effect.
This is very important in health sector services. The patient does not have the necessary knowledge to assess whether the procedure performed is correct, in principle it is based on the results. But for the same results, assuming that most professionals heal their patients or solve their problems, what motivates the patient to choose one professional or institution over another? Provide a pleasant health experience
The quality and effectiveness of the service provided have become a commodity, most institutions and medical professionals offer the same. Competitive advantages today are built by providing the patient with a memorable experience. It is the “How” the service is delivered that makes the difference.