Article cover image
Feb 14, 2020 in 


Here’s a framework for analyzing various initiatives/ business segments.

BJ Jhaveri

Business Coach

150 $ / session

  • 12 Publications
  • 96 found this helpful

Here’s a framework for analyzing various initiatives/ business segments. It’s in the form of quadrants (boxes) with its axes as ‘cash flow’ and ‘differentiation’. It is useful for selecting initiatives to actively focus and allocate your resources in order to maximize profits and get the highest value returns. It may also help you analyze your revenue stream and redefine offerings in the market.

Quadrant 1: Low Cash-flow & Low Differentiation

These are commoditized areas where your market presence is weak due to a lack of differentiation. These initiatives generate barely enough profit to maintain the sustainability of the unit. Furthermore, they depress the company's profitability over a period of time.

Recommended Actions:

· Dilute your focus

· Avoid any capital investments


Quadrant 2: High Cash-flow & Low Differentiation

These units generate quick & surplus cash in comparison to the amount needed to maintain them. If competition is high and there are few opportunities for differentiation; then it may be less attractive for further investment. These units are regarded as dull and boring in a mature market.

Recommended Actions:

· Harvest the cash-flow & maximize profits

· Invest resources only if it gets immediate ROI

· Increase market share by volume discounting


Quadrant 3: Low Cash-flow & High Differentiation

These units are niche and/or fragmented segments with the potential to grow. They could generate higher revenue and improve the company’s competitive advantage. You need to work incrementally to gain market share. If you do not succeed then the unit might consume a lot of cash and hinder your profitability, and drain your resources.

Recommended Actions:

· Expend efforts wisely and in a discretionary manner

· Use innovation to differentiate from the competition


Quadrant 4: High Cash-flow & High Differentiation

These are areas where you are well-established and you have a good reputation with clients. It’s a growing market with many opportunities and scope for building your own market share.

Recommended Actions:

· Focus actively on this business

· Grow market share by engaging your best resources

· Make continued investments

Related articles

An Online Business Coach can help your business!

Here's what they can do for you.

WikiExpert   | 5 found this helpful

Your Business Coach can be your Mentor too!

Find and message one for free today!

WikiExpert   | 4 found this helpful

Worried about how much an online business coaching session costs?

Get the help your business needs without it costing an arm or a leg. Book a session today!

WikiExpert   | 8 found this helpful

How to Know if You Need a Business Coach

Most home business owners start their ventures on a tight budget. DIYing every aspect from planning to marketing.

Ann Verster  | 11 found this helpful